Smithsonian Institution
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Smithsonian Institution 〰️
Smithsonian Institution: Modular Brand System
Speculative rebrand for the Smithsonian Institution, developing a modular identity system that unifies its network of museums and research centers while reflecting the urban grid of Washington, D.C.
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300+ Signs and Wayfinding Assets
10+ Merchandise Designs
Social Media Templates
Final Report Layout
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Ayoola Adebowale, Industrial Design
Jenae Jones, Architect
Larissa Meader, Graphic Design
Ziyu Liang, Interior Design
Logo & Type Development
A custom “S” mark and modified Quinlee Sans wordmark are structured on a modular grid inspired by Washington, D.C.’s urban planning.
Text modification and pattern iterations
Brand Applications
Explore a speculative brand identity for a Winter Olympics rooted in Swedish cultural traditions.